Fintech major InfrasoftTech unveils new corporate identity ‘Kiya.ai’

Mumbai, January 15, 2022: Fintech major InfrasoftTech today announced that it changed its corporate name to Kiya.ai in line with its strategic plans to expand its horizons in the field of artificial intelligence, as well as quantum computing and metaverse.

The company also unveiled a new, refreshed visual identity with a new logo to celebrate its legacy and further its long-term growth objective. The word Kiya in Hindi means to get things done, which is the philosophy at the core of this brand – ‘To get things done and do it better than anyone else’. The tick mark that forms the top of the letter ‘Y’ underlines the same philosophy at Kiya.ai. The symbol over the letter ‘i’ is an amalgamation of human intelligence and artificial intelligence. While Blue in the logo symbolizes wisdom, inspiration and technology, Green symbolizes growth, renewal, and sustainability. And the baseline sums up the vision of Kiya.ai, an organization that makes digital future a reality.

Kiya.ai MD and CEO, Rajesh Mirjankar said, “The new identity and logo reflect our Indian ethos and values and at the same time demonstrate our technological prowess in the area of artificial intelligence, machine learning, quantum computing, and now metaverse. Rapid digitalisation across industries has underscored the importance of new-age technologies such as AI & metaverse and their capacity to transform banking and financial services in India. We are confident that our new identity will open new doors as we seek to expand our digital solutions across the global financial landscape.”

The new company identity has been designed by the creative team at Adfactors PR. Giving more context to the identity and logo design, Ranjeev Vij, National Head, Digital at Adfactors PR said, “The new design language captures the code of a new-age company with an unmatched caliber to get things done and get it done better than anyone else. The logo, along with the baseline also encapsulates the vision of the organisation, destined to make digital future a reality.